Thanks For Applying To Get On Board Our Challenge!


We will be calling you within 24 hours to see if it’s a right fit for you. In the meantime, welcome to Our 12-Week Body Transformation Challenge private website

This page is where you start your entire transformation. You’re going to want to watch all the videos below, but first.. it’s important we’re on the same page here.


It’s popular thinking to “just want to get lean”, and say things like “I don’t care about getting strong. I just want to look good”. Not only is that the wrong attitude to take but it will cause you to fail in your attempt to build an awesome body.


You see the girl above? She’s one of our private training clients, and she’s strong. So is SUF Trainer Sonia. 


For those that don’t already know, there are a few different ways to make progress in your workouts; you can increase the load (lift heavier weights), you can increase the density (do more work in the same time frame), and you can even do the same amount of work in less time. But I can guarantee you that if you are still using the same weights today that you were using two years ago, or even three months ago, you are not making progress.


You can ‘maintain’ all you want, but that’s if you’re happy with where you’re at right now.


And are you?


You can set the stopwatch and do all your little supersets and drop sets until you are blue in the face, but a 135-pound squat is still a 135 pound-squat, no matter how you do it.




The fastest and easiest way to get the body that impresses, is to lift more weight and get stronger. People want to make every excuse under the sun and will try every system they can find to get around this simple fact.


Muscle growth is what gives you all the ‘cuts’, ‘definition’, and ‘curves’ you’re looking for. And you must strive to get stronger and consistently be adding weight to the bar if you ever want to see significant, head turning muscle growth.

Only the strong survive.

Now on with the program…

In the videos below I’m going to show you:

  1. The very first thing you need to do before anything else
  2. How to start logging your food
  3. The ONE piece of equipment you will have to buy for this program, and what to do with it
  4. How to get FIRED up for each session
  5. How to do the big lifts


Every single one of these videos is ESSENTIAL, and it is absolutely mandatory that you watch every single one before your first session. Even though we will scale the workouts to your level, the workouts WILL be advanced and it is crucial that you follow my warmup plan. And of course 70% of your results will come from your nutrition, so it’s essential you know exactly what,how,when to eat.


Also, be sure to add yourself to our private facebook group. If you do not have a facebook account, simply create one seperately for this program. On there you will post your food every day and I will be posting tons of cool stuff on there daily.


With all that said, here are the videos. Get some popcorn almonds and watch these..

Video #1 – Do This First.. 

“The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” – Michelangelo

“The strangest secret in the world is that you become what you think about.” – Earl Nightingale.

This chapter has nothing to do with calories, protein, carbohydrates, fats, cardio, weights or anything else related to nutrition or training. It’s all about the one simple, but critical procedure you must complete before you lift a weight, start a nutrition program or even set foot in SUF. If you successfully complete this procedure, the nutrition and training will come easy and a lean body will soon follow. If you ignore this step – like most people do – you are destined to fail no matter what you do or how hard you try.

I’m talking about goal setting.

A lot has been said and written about goal setting – entire books have been
devoted to the subject – but the truth is, most people never decide exactly what they want. (which explains why most Americans are miserable and bored out of their minds)

Some people give their goals a fleeting thought, but most people spend more time planning a party, studying the newspaper or making a Christmas list than they do planning their lives.

Truth is, only 3% of Americans have actually taken the time and effort necessary to put their goals to paper. And this is unfortunate because the number one reason for failure in losing body fat –
and in life – is the lack of clearly defined, written goals. If you don’t know where you’re going, you’re probably not going to end up anywhere.

Action Without Planning Is The Number One Cause Of Failure.

The difference between knowing what to do and doing what you know.

There is a big difference between knowing what to do and doing what you know. Meaning that even if you KNOW all the right steps.. you still may not put them into action.. Goals are the bridges that span this gap.

Goals, when properly planted in the subconscious mind, produce action. Goals
create energy and motivation. Goals get you out of bed early in the morning and into the
gym. The secret to staying motivated all the time is to set emotionally charged goals – in
writing – and to stay totally focused on those goals day and night, without taking your eyes off them.

A goal with a purpose is the fuel that propels you forward. However, you might think that you’re in total conscious control of your behaviors, but it’s really your SUB-conscious that controls your behavior.

If you know what to do, but you can’t seem to get yourself to do it, you’ve probably been giving negative or conflicting messages to your subconscious mind. The behaviors that are produced by subconscious conditioning are more commonly referred to as ‘habits’.

We all have them.

Fortunately, you can re-program your subconscious mind with positive instructions and become a creature of positive habit, just as easily as you can become a victim of negative habits. It all begins with a conscious decision and written goals.

The Power Of Thought

The most important part of getting in great shape is simply making up your mind to do so. You get in shape by setting goals and thinking about them all day long. But obviously you can’t “think yourself thin.”

However, if you don’t channel your mental energies properly, even the best diet and training program won’t help because you will always “sabotage” yourself.

Did you ever wonder why you have lapses and breakdowns in “willpower?” Or why
some days you just can’t drag yourself to the gym? Or why you “fall off the wagon” completely? Or why you can’t say “no” to those chocolate chip cookies? It’s because
negative programming in your subconscious mind is controlling your behavior.

Setting goals is the remedy, because they harness the awesome power of your subconscious mind, and your subconscious mind guides your behavior.

How Your Brain Works

Your mind has two components: The conscious and the subconscious. The conscious mind is the rational, logical, analytical, thinking part of the mind. It’s like the captain of a ship. The captain gives a command and sends it down to the engine room.

The subconscious is the part of the mind responsible for storing data (memory), for automatic behavior (habits), reflexes and stuff like digestion, breathing and circulation.

Unlike the conscious mind, the subconscious mind does not “think.” The subconscious mind is like the men down in the engine room. No matter what orders come down from the captain, the crew obeys, even if the orders are stupid ones that crash the ship into a rocky shore.

The reason this happens is because the crew (the subconscious) can’t see where the ship is going; they are simply following orders. Like the ship’s crew, your subconscious mind accepts every command your conscious mind gives it – its sole purpose is to obey and carry out your orders, even if you give stupid ones like “I’ll never see my abs.”

Frequent repetition of thoughts (mental orders) is one of the most certain ways to penetrate the subconscious mind. This is why, by repeating “I can’t lose weight” over and over, your subconscious will see to it that you never lose weight because that’s its job – to follow your every command literally and without question. If you program your subconscious with negative suggestions often enough, your subconscious will lead you right into cheating on your diet, skipping workouts or some other form of self-sabotage.

The Power Of Focus

Because of the way your subconscious works, it’s extremely important for you to focus all your thoughts on what you want to achieve, not on what you want to avoid.

If I ask you to close your eyes and not to think about monkeys, you’ll (mentally) see monkeys everywhere. You can’t NOT think about something! You either think about something or you don’t. And you always move toward what you think about the most, regardless of whether it’s positive or negative.

Like the soil, your subconscious mind is totally impartial – it doesn’t discriminate.

In it will grow whatever seeds you plant there or allow to be planted there. The more you dwell on what you don’t want, the more of it you create. Or if you pay no attention to your thoughts whatsoever, like a garden that’s neglected, soon enough, weeds start growing. Eventually, the weeds take over your garden.

Here are a few examples of negative statements and self-defeating questions:

  • I can’t lose weight no matter what I do.
  • Why can’t I lose this last ten pounds?
  • Why is it so hard for me to lose weight?
  • I have a slow metabolism.
  • Why can everyone else lose weight except me? It’s not fair.
  • It’s not my fault because I don’t have good genetics.
  • I don’t want to be fat anymore.
  • I wish I could get rid of this gut.
  • It’ll never work because I like food too much.
  • I don’t have the willpower to get lean.
  • I would work out but I don’t have time.
  • I just can’t get myself up that early to work out.
  • I hate being fat.
  • I’ll never see my abs.
  • I hate cardio.
  • I can’t.
  • I’ll try.

The scary fact is that we think up to 60,000 thoughts a day and that 98% of these thoughts are the same ones we had yesterday – most of them negative. In a year, that’s almost 22 million thoughts. Imagine the impact that millions of your own thought commands have on influencing your subconscious mind – it’s staggering! That’s why it’s so important for you to take conscious control over your mental dialogue and program your brain with positive goals.

Fortunately, the one thing in life you always have 100% total control over is your thoughts. If you want to be successful in losing body fat or any other endeavor in life, you must master your communication with yourself. You must take charge of your selftalk, “police” your thinking, and literally re-program your brain for success.

If you’ve cluttered your mind with a lifetime of negativity, this may be challenging at first. It will take time to erase the old programming, but it can be done.

The first step is simply to become conscious of what you are thinking. Become
aware of your thoughts. If you catch yourself in the middle of a negative thought or self-defeating question, then immediately replace it with a positive thought, affirmation, or an empowering question. Simply overwrite the old thought with a new one.

Replace “I’ll try” with “I’ll do it.” Instead of “I should” say “I must.” Completely banish “I can’t” from your vocabulary. Soon you’ll find that your mind switches its “polarity” and the negative thoughts pop up less.

Here are some examples of how you could change the negative self-talk to positive self-talk:

  • How can I lose fat and enjoy the process?
  • What can I do today that will help me get closer to my weight loss goal?
  • What can I eat right now at this meal that will help me lose body fat?
  • How great am I going to feel after I finish my workout today?
  • My metabolism is getting faster every day.
  • I am getting leaner every day.
  • I like the way I look.
  • I am 100% responsible for my results.
  • Whatever it takes, I’ll do it.
  • I like eating healthy foods.
  • I love working out.
  • Training early in the morning is exhilarating.
  • I have time for anything I am committed to.
  • I like myself.
  • I can do it.
  • I will do it.

When you start doing this, any goal you set will be attainable. As long as that goal is:

– measurable
– specific
– big
– emotional
– non-conflicting

Remember that there are no unrealistic goals, only unrealistic deadlines. So right now, set down this book and write down exactly what you want to accomplish 6 weeks from today.

Then when you have your goals in writing, read them out loud twice a day, read them with faith, and most importantly -> mentally visualize them as ‘already achieved’. See yourself in your mind where you want to be and you’ll get there.

Video #2 – How To Start Logging Your Food..

Video #3 – The ONE Piece Of Equipment You Will Be Using Every Day...

Video #4 – How To Get FIRED Up For Your Workout...

Here is an overview of your required warmup for each session:

  1. Rumble Roll your Calves, IT Band…. 5x up and down

  2. Static Stretch in the split stance, your glutes, your calves… 1 minute each side

  3. Lower Back Side-to-Side Rolls…. 20 reps

  4. Cat-Camels…. 15 reps

  5. Jumprope Dislocations…. 15 reps

  6. 300 jumps on Jumprope

Video #5 – How To Do All The Big Lifts Safely...



As an added Bonus, here is our Exclusive Recipe book

(just right-mouse-click and hit “save as..”)


Straight Up Recipes 3d